Loading Selah.fm
Loading Selah.fm
Practical advice for music artists and content creators. CPM strategies, video monetization, audience growth, and the future of music promotion.

Figuring out a good CPM rate for music promotion? Here's what I learned from running a CPM marketplace and losing a fortune on bad ads.

Stop wasting money on fake streams. Learn how to get your music heard by real people (not bots) on social media using genuine connection and smart strategy.

Struggling to make money as a musician without selling out? Here's how to balance income and art — from someone who lost it all and found a better way.

Stop guessing when to post. Real talk on the best time to post music content for maximum views — from an artist who's been at the top, lost it all, and rebuilt.

Wondering if hashtags still work on Instagram and TikTok in 2024? As an artist who lost everything and rebuilt, here's my honest take on hashtags vs real connection.

Stop wondering how people can participate in your artist journey. Real talk on getting fans involved, building community, and owning your path from a founder who lost it all.

Wondering if marketing spend can revive old songs in the algorithm? Here's what I learned after losing everything and rebuilding as a musician.

Stop chasing a blue checkmark. Here's how to get verified on Spotify the right way — with real strategy, no fluff. From a musician who's been signed and screwed.

Stop wasting money on content that flops. Here's what artists should look for when hiring content creators to promote music — from someone who's been on both sides.

Robert-Jan Mastenbroek on why he left a major label, lost everything, and built Selah.fm so artists can own their promotion. Raw, real, and practical.

How walking away from a record deal led to building a €6M crowdfunding platform, losing it all, finding faith on Tenerife beaches, and creating Selah.fm.