Robert-Jan Mastenbroek
Founder of Selah.fm — former professional musician, multi-millionaire entrepreneur, and worshipper.
The Record Deal I Walked Away From
At 21, I got what most musicians dream of — a record deal. Then I read the contract. The label took 98% of revenue. I'd get pennies while they owned my music forever. I walked away. That moment shaped everything I believe about artists owning their work.
Building Dream or Donate (€6M+ Platform)
I built the biggest personal crowdfunding platform in Holland and Belgium — Dream or Donate. Over €6 million donated. People funded surgeries, started businesses, chased dreams. It proved something: people want to support things they believe in. You don't need a label.
Losing Everything
The platform got hacked. I was publicly cancelled by national media — front page news, TV segments, the works. I sold everything I owned to pay everyone back. Ended up living in a campervan, busking on the streets of Tenerife with a guitar. No house. No car. Just me and the ocean.
Finding Faith on a Beach
That's when things changed. I found faith — real faith, not the Sunday-morning kind. I quit smoking after 15 years. Started making electronic worship music. These 'holy raves' were raw, honest, and completely different from anything I'd made before. And people connected with it.
Building Selah.fm
Everything I learned — the record deal exploitation, the platform that empowered people, the loss that stripped everything away, the music that came from nothing — led here. Selah.fm lets artists set budgets and creators earn per verified view on TikTok, Reels, and Shorts. No middlemen taking 98%. No black boxes. Artists own their promotion.
Credentials
- • Former professional musician — signed record deal (walked away)
- • Built Dream or Donate — €6M+ crowdfunding platform (Holland/Belgium)
- • Became multi-millionaire by 27 across coaching, Bitcoin, real estate
- • Featured in national Dutch media (front page, TV)
- • Currently performs electronic worship music ("holy raves") in Tenerife