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SelahOpen source

Your music,
real creators,
real views.

Vetted creators make TikTok videos featuring your track. You approve every video. You only pay for verified views.

Promote your music Browse campaigns
No upfront costFree to start

How much could you earn?

See it before you start

No signup required. Drag the slider to estimate your earnings.

Earnings calculator

At $10.00 CPM (industry average)

Estimated views1.5M

Platform premium

$3000.00

You earn

$12,000.00

$10/1K viewsFull CPM rateVerified views only

How it works

Three steps. Full control.

No complicated dashboards. No hidden fees.

For artists

Promote your music

01

Create your campaign

Upload your track, set your rate and budget. Takes 2 minutes.

02

Creators make content

Vetted creators browse campaigns and submit videos with your music.

03

Approve and pay

Review every video. Only pay for verified views you approve.

Start as artist

For creators

Earn by making content

01

Browse campaigns

Find tracks you love with budgets that match your style.

02

Create and submit

Make a TikTok, Reel, or Short. Paste the link and submit.

03

Get paid per view

Earn for every verified view. Transparent CPM rates, real-time tracking.

Start as creator

Free to start

No upfront cost. No hidden fees.

Full CPM

Artists keep 100% of unspent budget.

Verified views

Third-party view verification.

You stay in control

Approve every video before it's live.

FAQ

Common questions

Everything you need to know about music promotion on Selah.fm.

How do independent artists promote music without a label?
Independent artists promote music by working directly with content creators on TikTok. On Selah.fm, artists set a CPM budget, creators make videos using their song, and artists only pay for verified views — no label required. You approve every video before it goes live.
What's the most cost-effective way to promote a new single?
TikTok is the most cost-effective platform for music promotion. 75% of users discover new music through TikTok, and trending songs see 30-50% more Spotify streams. Instead of paying for ads, you pay creators to make authentic TikTok videos featuring your song. You set the budget and only pay for verified views — every dollar goes to real exposure, not algorithm guesses.
How much do content creators earn promoting music?
On Selah.fm, creators earn whatever CPM the artist sets — typically $5–30 per 1,000 verified views. That's 100–1,000x more than traditional platform funds (TikTok Creator Fund pays $0.02–0.04 per 1,000 views). Creators earn the full CPM rate — platform premium is added on deposits, not deducted from your earnings.
Is CPM-based promotion better than playlist placements?
Yes, for most artists. Playlist placements put your song in a list where you hope people listen. Creator promotion puts your song in videos that people actively watch because the content is entertaining. 80% of new music discovery now happens through short-form video. Creators help you build real fans, not just passive streams.
Do I need a big following to earn as a content creator?
No. CPM-based promotion pays per view, not per follower. A creator with 2,000 followers who consistently gets 10,000 views per video can earn more than someone with 100,000 followers making low-engagement content. Quality and consistency matter more than follower count. Submit your best work and let the views speak.
How do I get paid for my videos?
When a creator submits a video and the artist approves it, every verified view earns you money based on the CPM rate the artist set. Earnings accumulate in your dashboard. Once you reach the payout threshold, you can withdraw via Stripe. The platform tracks every view using third-party verification to ensure accuracy.